Doraemon x ANREALAGE
Wednesday, September 4, 2024
Takashimaya CS case study pre-sale

From ANREALAGE, which creates designs that go back and forth between the ordinary and the extraordinary, comes a new collection of "slightly mysterious" items inspired by the works of Fujiko F. Fujio! Based on the theme of "everyday clothing in the 22nd century when Doraemon was born," the items use optical tricks and new technology to change the color of the fabric.

Sales destination
First round: September 4th to September 10th, 2024
Takashimaya CS Case Study Shinjuku Store/Osaka Store POP UP SHOP
2nd round: September 11, 2024
ANREALAGE Shibuya PARCO

[Comment from designer Kunihiko Morinaga]
I created the collection while imagining everyday clothes in the 22nd century, the year Doraemon was born. I learned from the works of Fujiko F. Fujio that "SF" does not mean science fiction, which deals with scientific fantasy, but rather "Sukoshi Fushigi (a little mysterious)." I believe that fashion is an extension of everyday life, so I think it is important that it is "a little mysterious" rather than unrealistic science fiction.
Clothes that are an extension of everyday life are actually made with a completely different concept, using different materials and techniques. Using time, gravity, and light as keywords, we have incorporated a little bit of the extraordinary into the clothes. Please enjoy this collection that allows you to wear something "a little mysterious."